Integrated Marketing
It’s one of those industry terms that is used way too much, but when you see a company actually “integrating” their marketing efforts, well, it really is the appropriate worn out term to use.
Athleta is a clothing brand focused on outfitting women with performance-driven apparel for activities such as yoga, running, cycling and golf (among others).
They have a very [...]
Tiger Woods. Michael Jordan. Lance Armstrong. Michael Phelps.
What do all these athletes have in common?
Natural talent? Sure.
The best at their respective sports? Indeed (though some may debate).
However, talent can only take you so far. There are plenty of talented athletes out there. What separates the elite from the rest of the pack is the dedication, commitment and sacrifice.
First to show [...]
Look Before You Buy
How many times have you purchased something, anything, even though you didn’t like how it looked?
Probably not too often.
So what’s the point? This is a marketing blog.
The point is, there are new marketing companies popping up daily. Maybe it’s due to the current state of the economy and the job outlook, and as a result folks are [...]
It’s true. Everybody is an expert these days. Google anything, and you’re bound to have thousands of results to pick from. Google anything “marketing” related and watch out! The possibilities are endless. Everybody is an expert. SEO, SEM, Social Networking, Link Building, Usability…no problem we’re experts.
I don’t buy any of it.
Okay. Maybe some of it. But not most of it.
Do [...]
Who Are We?
Lawton Gallagher Group is a full-service online and traditional communications, marketing and public relations firm with offices in downtown Traverse City, Michigan.
Blog
- Congratulations to our friends Max & Jenn
- Wheels of Hope – The Gift of Mobility
- High flying in today’s economy
- Power Shifting With Old and New
- Google Adwords Gift Cards
- Watershed Center Awarded $2.2 Million
- Give Max a Hand
- Facebook for Business 101
- Client Media Coverage
- Swish, Swish, Swish