Look Before You Buy

Look Before You Buy

How many times have you purchased something, anything, even though you didn’t like how it looked?

Probably not too often.

So what’s the point?  This is a marketing blog.

The point is, there are new marketing companies popping up daily.  Maybe it’s due to the current state of the economy and the job outlook, and as a result folks are starting their own companies.  It could be an employee who decides they “can do it better” and leaves their employer to make their own money.  Or people see dollar signs by capitalizing on potential clients that are desperate for help.

Whatever the reason, there are a TON of questions that businesses need to ask marketing companies these days before signing on the dotted line and being stuck in an unrealistic agreement.

The purpose of this post is to tackle what we term” the visual question”.  The first thing you should do is visit the company website (if they don’t have one, there’s the first red flag).  Take a look at it.  Do you like the way it feels?  Does is reflect a potential company you’d like to do business with?  Is it plain ugly?  Does it appear professional?

It’s a pretty simple barometer.  Okay, so the way a website looks is not the only indicator of the results a company can generate for you, but again, this is just a starting point.  I see them every single day…stale, cluttered, ugly websites making big claims about the results you can expect.  How can they make these claims when they don’t even know what your needs and challenges are?  Drives me crazy.

Our site is pretty simple and very clean.  We don’t make a bunch of claims.  How can we?  We don’t know anything about your business yet.  Our website is meant to give you a general overview of our capabilities and experience.  This blog is meant to provide a more intimate look at our thoughts on marketing and business.  You will not find any “silver bullet” claims here.  You will find a group of diligent, thoughtful and strategic thinking human beings that simply enjoy working with their clients and establishing a close working relationship to realize each others goals.

So when the time comes to research that potential new marketing company, have a look at their website before picking up the phone or sending an email.  How does it look?  What does it (or doesn’t) say about them?