Floating the Best Idea Requires Passion and A Plan

A well-known warpath cry that most have heard at every turn in life:  from our parents and professional pundits to our politicos and country’s Presidents.

When the going gets tough, the tough get going…

This being graduation season, the call to meet challenges head-on with determination, resolve and principle are heard in every corner – and it’s not a new message.  College graduates face the tightest job market since World War II and a national unemployment rate of over 9% doesn’t appear to be easing anytime soon.

Daunting odds, to say the least.  But the economic slide has spawned some startlingly creative ideas and companies – and Lawton Gallagher is privy to several.  Yet these start-up endeavors have an uphill climb in any economic climate – especially now.

For starters, entrepreneurial efforts stand a better chance at success when they follow sound basic business tenets;

Start with a creative, doable idea.  It needs unique qualities that either solve a problem or adds value to an existing product or service.

Flesh out a plan.  Taking the concept from its first spark through delivery, it should be flexible but serve as a roadmap that’s followed.

Adequately fund it.  Don’t go down the production road unless there’s enough capital or guarantees of sufficient funding that include distribution and promotion to avoid costly disappointment.

And the final key point is people.  Surround yourself with talented, experienced and trustworthy professionals.

Scores of wanna-be entrepreneurs are coming out of the woodwork in these difficult times and it’s exciting to be part of their energy, passion and commitment in helping attain their dreams and goals.  But without the right stuffing, it’s just an empty bird.