Oftentimes, small business owners have a hard time swallowing PPC management fees. Initially most small business owners think they can manage a PPC campaign themselves or have it done internally. So, why pay a third party some management fee that can sometimes be more than the actual PPC spend.
When paying the management fees, clients are paying for not only our time, but also our expertise and knowledge in an industry that changes faster than any industry today. We have over 6 years experience managing PPC accounts…a virtual lifetime in the PPC world.
Through PPC we are not just selling product, we are creating brand awareness, consumer loyalty and promoting a lifetime value of the client’s goods or services.
The management fee may be costly in the short term, but what it saves in the long run is immeasurable.
Seth Godin tackles the topic of value in his recent post.
Post comment
Who Are We?
Lawton Gallagher Group is a full-service online and traditional communications, marketing and public relations firm with offices in downtown Traverse City, Michigan.
Blog
- Congratulations to our friends Max & Jenn
- Wheels of Hope – The Gift of Mobility
- High flying in today’s economy
- Power Shifting With Old and New
- Google Adwords Gift Cards
- Watershed Center Awarded $2.2 Million
- Give Max a Hand
- Facebook for Business 101
- Client Media Coverage
- Swish, Swish, Swish