It can be very expensive for a new or growing business to jump into the Pay-Per-Click (PPC) arena. Even well established companies can struggle with PPC spends and management fees, but how else can a company grow online? SEO efforts? Perhaps, but that takes time, a lot of time, and depending on competition, many companies will never see the top of page one search results.
How can a small business afford to launch a PPC campaign, pay for the setup, the monthly spend and the management fees and still make a profit? Enter Lawton Gallagher Group. We offer PPC services that can accommodate growing business and their unique needs.
Our Approach
Our four PPC Models are based upon client feedback and prospective client needs.
Initial Campaign Setup
We will do all the legwork, research, writing and set-up. Once the campaign is live, we’ll hand off the management to the client. Don’t worry if you have questions we’ve added a complimentary support call to the package.
Campaign Audit
Looking for someone to take your existing campaign to the next level? We will audit an existing PPC campaign and develop a detailed analysis of performance. Upon audit completion, client will receive concrete recommendations for improvement. We’d be happy to implement or can hand off to in house team.
Consulting
Our PPC consulting services are designed to help in house PPC managers tackle specific questions and improve performance.
PPC Management
This is our full service package. We’ll set up a well-researched and targeted campaign, and manage everything from keyword bids to landing page performance. We provide monthly reporting and analysis with actionable recommendations as needed.
Our Experience
With more than seven years of experience, our Pay-Per-Click Director has a level of experience that few in this young and ever evolving industry can claim.
She has successfully managed campaigns through Google AdWords, Google’s Content Network, Yahoo!, Bing, Facebook, and more.
Her client and industry experience is also very diverse, including setup and management of accounts for the small business owner to the Fortune 500 Chief Marketing Officer.
She also has extensive experience with data analysis and reporting. This information, when used properly, allows for smarter marketing decisions to be made resulting in successful pay-per-click campaigns.
Contact us today to learn how our Smart Launch services may help achieve your marketing goals.
Who Are We?
Lawton Gallagher Group is a full-service online and traditional communications, marketing and public relations firm with offices in downtown Traverse City, Michigan.
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