Current stats on advertisers adding social media to their paid search media mix.
Read the full post here.
How are you spending your marketing dollars?
Once you have your adwords account activated, your keywords and creative uploaded and you are officially launched…don’t go searching for your ads!
It always amazes me how many times a new advertiser/client will call and ask me what is going on with their account because they cannot find their ad when searching.
I urge clients not to search for their ads as [...]
File this tidbit of information under good to know:
When you setup a Google Adwords Campaign be certain to customize your columns. You can customize your columns at the campaign and adgroup level. There are different options for both.
At the campaign level I like to see the competitive metrics enabled as well as the many per click conversions and conversion [...]
I find this very interesting, Westwoods Elementary School is advertising on Facebook. I’m curious to know what type of results they are seeing or what they are actually tracking. From the ad, I am guessing they want to increase enrollment for their preschool, but the landing page is just the FB wall.
Perhaps Westwoods should consider creating a custom tab for [...]
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