I find this very interesting, Westwoods Elementary School is advertising on Facebook. I’m curious to know what type of results they are seeing or what they are actually tracking. From the ad, I am guessing they want to increase enrollment for their preschool, but the landing page is just the FB wall.
Perhaps Westwoods should consider creating a custom tab for the ad. The custom tab should offer specific information about the preschool program as well as asimple call to action such as: call to schedule a tour.
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