Google Adwords Campaign Basics

File this tidbit of information under good to know:

When you setup a Google Adwords Campaign be certain to customize your columns. You can customize your columns at the campaign and adgroup level. There are different options for both.

At the campaign level I like to see the competitive metrics enabled as well as the many per click conversions and conversion rate. However, the many per click conversions and conversion rate may not apply to all e-commerce sites.

When customizing columns within an adgroup I like to see the destination URL of each keyword as well as the quality score.

To setup your custom columns for a campaign, make certain to have the campaigns tab highlighted and click on columns. A drop down menu will appear and you can click on the metrics you want to see (see screen shot).

To setup your custom columns within an adgroup, choose the adgroup you want to customize and then click on the drop down columns menu under the keyword tab (see screen shot).

Another handy feature, once you have your column choice selected, you can drag and drop each column to reorder them.