Who We Are

Who We Are

We’re a diverse blend of online marketing/communication technology,  with years of experience in newspaper, radio and  TV production and publishing. Our focus is helping small to mid-sized businesses realize marketing opportunities while utilizing Web-based communication services,  new-media and traditional tools. We leverage ...

LG’s Smart Launch

LG’s Smart Launch

It can be very expensive for a new or growing business to jump into the Pay-Per-Click (PPC) arena.  Even well established companies can struggle with PPC spends and management fees, but how else can a company grow online?  SEO efforts? ...

Unsalted Sailing

Unsalted Sailing

Unsalted Sailing is a new brand created to promote and highlight the Great Lakes Sailing lifestyle.  Lawton Gallagher Group is the agency in charge of assisting in the initial brand, website and product launch and will be playing an integral ...

Browsing all articles from December, 2010

Pet peeve – contact pages with nothing but a contact form.
That’s right. No address. No phone number. No email. No map. Nothing.
Give me something to know you are legit.
By simply updating your contact page to include an address, phone number and a photo (you can keep the contact form, if you don’t want to share [...]

Our offices are located in picturesque downtown Traverse City, Michigan.  Traverse City is a popular tourist destination, and lies at the base of the Grand Traverse Bay; a long, natural harbor separated from the waters of Lake Michigan by the Leelanau Peninsula, and divided longitudinally almost evenly by a narrow peninsula of tiered hillsides and farmland called Old Mission Peninsula.
Except [...]

Is a QR code right for you?  Maybe.  I’ve been seeing some clever ways of using QR codes lately and some not so clever ways.  Below is a quick list of meaningful ways to start incorporating the pixilated space invader (Atari) square thingy.
1.  Use a QR code to give viewers/attendees of an event a special [...]

eMarketer recently posted a very interesting article, Do Digital-Only Agencies Need to Evolve? We have experienced this first hand.  As marketing opportunities continue to evolve, and more and more ‘niche’ sectors are carved out, the need for an agency with the ability to, as we like to say, ‘make sense of it all’, is becoming even more important.
Niche marketing channels [...]

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