Our offices are located in picturesque downtown Traverse City, Michigan. Traverse City is a popular tourist destination, and lies at the base of the Grand Traverse Bay; a long, natural harbor separated from the waters of Lake Michigan by the Leelanau Peninsula, and divided longitudinally almost evenly by a narrow peninsula of tiered hillsides and farmland called Old Mission Peninsula.
Except for the population increase during the summer months, we are a fairly small community ‘where everybody knows your name’. Within this community is a growing marketing community where everybody definitely knows your name. There seems to be a new marketing ‘expert’ popping up everyday. The number of potential ‘marketers’ for a local business to hire has become dizzying…and that’s coming from someone in the industry. Imagine what it’s like for a business owner to try and decide who to talk with and who to hire.
As online marketing continues to evolve and social media creeps its way into all of our lives, more and more people are suddenly claiming to be experts in these fields that really haven’t been around long enough for anyone to be considered an ‘expert’, have they? I wonder how many people use the phrase ’social media expert’ or ’social media strategist’ in their Twitter profiles? I have friends that are extremely active and very good at using Facebook and Twitter…does that mean they are ‘experts’? Should a company hire them?
A very over-used marketing & sales term is Unique Selling Proposition (USP)…basically it’s what separates one company / brand / product from another. In the marketing world, it’s getting more and more difficult to determine what that is. Everyone claims to offer the same darn thing. And that’s the problem with marketing today…anyone can read a few blogs, setup a Facebook account, attend a webinar, start Tweeting and ‘BAM’ they are marketers. I’m not sure which has a blacker eye…marketers, mold inspectors or health insurance companies.
Okay, so want to hear our USP? Fine.
We make sense of it all. Simple.
We take our real world experience of owning and working for small-to-medium sized businesses, coupled with years of traditional advertising, melded together with online media and we help our clients make sense of all the marketing opportunities available to them and what makes the most sense given their situation and specific goals.
It truly is a unique blend of traditional and online talent that separates us from the growing marketing community.
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Who Are We?
Lawton Gallagher Group is a full-service online and traditional communications, marketing and public relations firm with offices in downtown Traverse City, Michigan.
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