In Google Adwords, the quality score refers to the relevance or quality of each keyword in an adwords account. Adwords calculates the quality score based upon various factors and then ranks each keyword with a number from 1- 10.
According to Google, the formula for Google and the Search Network is continually being refined, but “the core components remains more or [...]
We tell your story. One of the ways we accomplish this is by reaching out to various media outlets, building relationships, following up and tirelessly working on our client’s behalf to prove to others that their story is also worth sharing.
One of our longtime clients, CherryFlex, was just featured in Men’s Health, and we are just as excited about the [...]
You have a “hit counter” on your site
You use Comic Sans
You have adsense ads running
Your homepage reads “welcome to our website”
Feel free to ad your own examples of when a new website is needed….I know there are more out there!
Today I preformed a cursory review of a potential client’s PPC Campaign. The potential client has been working with an agency for the past year and quite frankly I am appalled by what I have uncovered.
First, so-called agency is not tracking conversions in the Adwords campaign. Google Analytics is installed, but ecommerce transactions are not being tracked.
First rule of an [...]
Who Are We?
Lawton Gallagher Group is a full-service online and traditional communications, marketing and public relations firm with offices in downtown Traverse City, Michigan.
Blog
- Congratulations to our friends Max & Jenn
- Wheels of Hope – The Gift of Mobility
- High flying in today’s economy
- Power Shifting With Old and New
- Google Adwords Gift Cards
- Watershed Center Awarded $2.2 Million
- Give Max a Hand
- Facebook for Business 101
- Client Media Coverage
- Swish, Swish, Swish