Facebook for Business 101

In their 35 page manual ”How to Use Facebook for Business:  An Intoductory Guide: Hubspot lists the top 10 Facebook for business best practices.

According to Hubspot, businesses should:

1. Be interactive, fun and helpful.
2. Embed videos on Facebook page.
3. Create a connection between Facebook and the outside world.
4. Create contests on Facebook.
5. Integrate traditional advertising with Facebook.
6. Use Facebook to grow your email list, and vice versa.
7. Introduce new products on Facebook first.
8. Welcome new page visitors.
9. Integrate social content on your Facebook page.
10. ’ Like’ other businesses’ Facebook Pages.

While all of the above listed best practices are good starter points, the list fails, as does the entire manual to mention how important it is to be authentic and transparent!

Here is an example:  a client or customer posts a negative comment on your (business) wall…what would a “best practice” approach to the comment be?  You have a few options to consider… ignore, monitor, respond or remove.

I urge clients to never remove a post unless it is completely irrelevant, malicious, violates privacy or is spam.

If a customer has a legitimate complaint/negative comment then the best tactic (or practice) is to address it authentically and with transparency on Facebook and make it right.