One of the current projects we’ve been working on is the launch of Unsalted Sailing and the first ever Lake Michigan Unsalted Sailing Flotilla.
Included in this campaign is press release writing, distribution and follow-up. Getting media coverage is priceless…but it also requires hard work. We’re happy to be seeing the rewards of our targeted media list and the results that is brings to our client, which has included coverage from:
Cruising World Magazine
Great Lake Boating Magazine
Great Lakes Scuttlebutt
Good Old Boat Magazine
Soundings Online
Sail Place
Sail Michigan
Travel Talk Online
We’ve also utilized Twitter and Facebook to receive feedback, inquires and re-tweets for the flotilla from potential participants to industry related companies and media.
Press releases and media coverage is something we’ve been doing for quite some time…and we’ve developed quite a knack for it. It’s not easy…if it were everyone would be doing it (with results, that is).
Post comment
Who Are We?
Lawton Gallagher Group is a full-service online and traditional communications, marketing and public relations firm with offices in downtown Traverse City, Michigan.
Blog
- Congratulations to our friends Max & Jenn
- Wheels of Hope – The Gift of Mobility
- High flying in today’s economy
- Power Shifting With Old and New
- Google Adwords Gift Cards
- Watershed Center Awarded $2.2 Million
- Give Max a Hand
- Facebook for Business 101
- Client Media Coverage
- Swish, Swish, Swish