Who Are We

Dee Lawton Smith is founder (1999) and owner of the Lawton Gallagher Group.  A former radio/television journalist, as well as newspaper publisher, she has extensive experience in developing marketing/communication strategies for nonprofits as well as for-profits.

Areas of expertise include interviewing, market research and analysis, fund raising, special event planning, general marketing E-marketing, advertising of all types, surveys and feasibility studies, focus groups, needs assessment and writing for all genres: ads, direct mail, presentations, print news and features, and websites.

Prior to launching Lawton Gallagher, she was assistant director of marketing/communications at Interlochen Center for the Arts.She’s a graduate of the University of Iowa with majors in journalism, English and history.

Gregg Gallagher Smith has a long time entrepreneurial career in Northwest Michigan that includes newspaper ownership and publishing in five Northwest Michigan counties. Manufacturing and marketing/communications’ firm ownership are also part of that
career mix. Clients have ranged from municipalities and county government, to health, environmental nonprofits, retail, professional
service providers and manufacturers.

Areas of expertise and interest are national and local media relations, public affairs campaigns, interviewing and writing for
every genre, and small business marketing/communications’ tactics and implementation.

He attended the U.S. Naval Academy and Xavier University.

Rachel Fournier has been involved in the online marketing world for over six years. She heads the online marketing department, performing audits, pay-per-click setup and paid management for small to mid-size businesses.

Rachel’s vast experience in working with for profit and nonprofit agencies maximizes their online presence. Creator of Lawton
Gallagher’s SmartLaunch™, she melds paid advertising with new media practices, SEO tactics, public relations, and conventional marketing.

Prior to working at Lawton Gallagher, Rachel was the Director of Paid Search Services at Oneupweb, a leading Search Engine Marketing Company. While there, she successfully managed multi-million dollar paid search campaigns, counseled fortune 500 clients on best practices of online marketing and supervised paid project managers in account development and management. In addition, she completed the Google adwords Professional program and earned the Google certification in Paid Search.