Client Charlevoix Area Hospital

Located in Boulder Park and in a natural setting overlooking Lake Michigan and the lakeside entryway to Charlevoix and Round Lake harbor, CAH is a proud reminder of what dedicated citizens can do to keep their “local hospital” thriving and growing.

Initially contracted to write and design the hospital’s annual report, Lawton Gallagher wound up crafting and producing a DVD in collaboration with JS Interactive of Williamsburg. The video project’s goal was to serve as an educational film about the hospital, its services, and the extraordinary physicians who staff it. It also has become a recruitment tool in hospital administration’s efforts to attract new medical staff.

Result

Mailed to the hospital’s extensive database, the annual report was well received and served as leverage for its successful annual fund-raising campaign.

The video was posted on the hospital’s website where it received a steady stream of ongoing views. It has also been used over a wide range of presentations, from health seminars and staff outreaches, to professional medical fairs and as a recruitment tool.

The Lawton Gallagher Group:

  • Wrote and designed the hospital’s annual report
  • Storyboarded, filmed and created a DVD and web video
  • Sent DVD to hospital stakeholders, customers, staff and potentials