Freshening up for Spring

With the recent dusting of new snow, it may not feel like spring is close, yet a glance at the calendar confirms it. March trods forward through the last of winter in a steady and sure approach to spring and April showers. The inevitability of spring’s approach inspires a fresh look at everything from exercise routines and home décor to summer plans. Why not use spring as an opportunity to bring a fresh approach to your business marketing as well?

Websites

There are a few easy ways to evaluate and freshen up your business outlook. Start with your website. Your home page should convey a sense of who you are as a business. Does it? Re-read your messaging to be sure it is concise, effective and inspiring. Look at the fonts and colors. These are easy changes you can make to liven up the look of your website. Add new client work and testimonials to keep your site dynamic.

Logos

Take a look at your business logo; is it a reflection of your business personality? Minor tweaks to it by a skilled graphic designer can modernize the look and convey a “new and improved” feel.

Social Media

Do you have a social media presence? You should in this fast-paced, modern world. Remember to post regularly to remind people of your business presence. Frequency is key, with three times a week an ideal number. Keep your posts varied and interesting. They don’t all have to be business-related posts. Add a mix of links to interesting articles, photography or inspiring quotes – anything goes! Take advantage of Facebook’s scheduling feature and set up posts for a week or two. Instagram is fun if you enjoy photography, and if that is a service your business offers, it serves as your online portfolio.

Blogs

Add blogs regularly to your website, and link to it through a Facebook post. Try not to be intimidated by the idea of blogging – they can be short and sweet. There are many sites online that offer ideas for blog topics. Simple observations, a funny interaction at the grocery store or commentary on a challenge presented by a client that had a positive outcome are all good ideas for a blog.

For a more literal approach to embracing spring’s newness, how about choosing a bold color and painting your home or business’s entryway or front door? Even a simple bouquet of fresh flowers each week can invigorate the feel of your home or business and keep the freshness of spring at hand. As winter diminishes and spring approaches, it’s time to reflect, renew and rejoice!

 Look closely this spring for inspiration and ideas to freshen up your business approach.

Look closely this spring for inspiration and ideas to freshen up your business approach.

A Little Smile Goes a Long Way: The Importance of Good Customer Service

After a recent experience, it seems timely to talk about the impact of customer service. How do you like to be treated at the checkout counter…with a smile or a sour face?

Quite simply, customer service is, “the assistance and advice provided by a company to those people who buy or use its products or services.” A receptionist represents the “face” of a business and gives the first impression of how that company or store does business. Are they happy to see you and appreciate you? Or are you an inconvenient nuisance to that person’s texting or daydreaming?

The recent experience mentioned above was not a good one. Encountering a receptionist who was either having a bad day or just shouldn’t be the face of the company, her attitude was one of being irritated. Maybe she should reconsider her career choice.

What we project to others does leave an impression. After all, here it is, days after encountering the grouchy receptionist, and the thoughts linger. It may sound trite, but a little smile can go a long way. You just may be the only person to share a smile with someone who really needs it. No one wants to feel invisible or that they are a bother.

As we are now in the thick of the holiday shopping season, consider the customer service you’re receiving. Do you leave the store or business feeling glad you came there and happy to support them with your dollars?

For those in the customer service business, don’t underestimate the impact your attitude can have on shoppers or clients. Everyone has frustrating days, gets impatient or just wants to be somewhere else. But what many don’t realize it that smiles – both giving and receiving them ­–  leave a good feeling inside, and happiness can be contagious. It is in your power as a receptionist, cashier, or sales associate to spread warmth. After all, it’s already cold enough outside!

As a business owner, don’t overlook the importance of sharing with your employees the expectations you have for giving your customers a positive experience. Included in any new employee orientation should be very specific guidelines to follow when it comes to customer service. You may think it’s obvious that people hear a smile over the phone, but do your employees know this is true?

Lastly, a customer left with a bad impression after walking out your door is more likely to share their negative experience with others than their positive one. News of bad customer service reaches more than twice as many ears as praise for a good service experience, and it takes 12 positive experiences to make up for one unresolved negative encounter. As a business owner, ponder that, and make customer service a priority.

 

 Connecting with a smile leaves a good impression and is the easiest thing you'll do all day.

Connecting with a smile leaves a good impression and is the easiest thing you'll do all day.

A List for Santa - and One for Yourself

 

It has arrived again, the Christmas season and all it entails: the anticipation of get-togethers with family and friends, shopping for special gifts, and the festiveness of holiday lights and decorations. Along with the holidays, however, can come the occasional frustration – long lines and impatient shoppers, indecision on what to buy, and perhaps trepidation on those very get-togethers that signify the season.

When you’re feeling overwhelmed or worn out and just can’t find that Christmas spirit, consider the following “time-out.” This short and easy exercise in appreciation will honor your feelings while keeping you focused on what really matters.  

Grab a piece of paper or open a new document on your computer and revel in those grouchy feelings. Make a list of your complaints, whatever they may be. Anything goes – body aches, venting over that reckless driver, the snail’s pace of the checkout line – it’s all valid. This is your opportunity to get it all out in a safe, non-judgmental way. The only feathers you’ll ruffle are your own!

Now, with the bad stuff aside, start another list on a new page. Take a few minutes to shift gears and consider what you’re grateful for. What has gone right with your week? This could be a positive outcome at work, or the satisfaction of finding the perfect gift or recipe to share with the receiver. Maybe it’s as simple as feeling invigorated after a daily walk. Think of everything, even if it may seem insignificant.

This second list is a gift to yourself, a reminder of the advantages you benefit from. Who are you thankful for? What or who has helped you or given you a new perspective? Even breezing through the checkout line at Meijer is cause for celebration! You may find the process of creating this second list to be a mood-changer.

Lastly, take one list and put it in a drawer. You get to pick which list goes where. Picking your list is possibly the most important thing you'll do all day.

Take the other list and tape it up on your bathroom mirror. Read the list in the drawer once a week, month or once a year, just to remind you that it's safe and sound. Read the other list every day.

The daily list will determine what you notice, how you interpret what you see and the story you tell yourself about what's happening and what will happen.

Where will you choose to focus your attentions?

Our wish list for you this season is to enjoy all the gifts the season brings, material and otherwise.

 All about perspective: Do you see slippery roads or beauty scenery?

All about perspective: Do you see slippery roads or beauty scenery?