Who We Are

Who We Are

We’re a diverse blend of online marketing/communication technology,  with years of experience in newspaper, radio and  TV production and publishing. Our focus is helping small to mid-sized businesses realize marketing opportunities while utilizing Web-based communication services,  new-media and traditional tools. We leverage ...

LG’s Smart Launch

LG’s Smart Launch

It can be very expensive for a new or growing business to jump into the Pay-Per-Click (PPC) arena.  Even well established companies can struggle with PPC spends and management fees, but how else can a company grow online?  SEO efforts? ...

Unsalted Sailing

Unsalted Sailing

Unsalted Sailing is a new brand created to promote and highlight the Great Lakes Sailing lifestyle.  Lawton Gallagher Group is the agency in charge of assisting in the initial brand, website and product launch and will be playing an integral ...

There are more than 180,000,000 Google results for the keyword ‘marketing companies’.  Add some more targeted industry qualifiers (online, search engine, social media, traditional, small business) and the list will be a bit smaller.  Then narrow it down geographically and you might finally have a list that is manageable.  But guess what, it’s still a BIG list.  Even in the [...]

Memorial Day Weekend is on the horizon, which is the “unofficial” launch to summer.  Just down the stairs and across the street from our offices in downtown Traverse City is beautiful West Grand Traverse Bay.  With a perfect weather forecast and a very warm end to May, the beaches are bound to be packed with folks enjoying the long holiday [...]

Integrated Marketing
It’s one of those industry terms that is used way too much, but when you see a company  actually “integrating” their marketing efforts, well, it really is the appropriate worn out term to use.

Athleta is a clothing brand focused on outfitting women with performance-driven apparel for activities such as yoga, running, cycling and golf (among others).
They have a very [...]

Tiger Woods.  Michael Jordan.  Lance Armstrong.  Michael Phelps.
What do all these athletes have in common?
Natural talent?  Sure.
The best at their respective sports?  Indeed (though some may debate).
However, talent can only take you so far.  There are plenty of talented athletes out there.   What separates the elite from the rest of the pack is the dedication, commitment and sacrifice.
First to show [...]

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