One of the current projects we’ve been working on is the launch of Unsalted Sailing and the first ever Lake Michigan Unsalted Sailing Flotilla.
Included in this campaign is press release writing, distribution and follow-up. Getting media coverage is priceless…but it also requires hard work. We’re happy to be seeing the rewards of our targeted media list and the results that [...]
Along came the Lampreys killing our fish. Then came the Gobies, swish, swish, swish. Phragmites, zebra muscles, invasives galore…
Watershed Center Jingle
We love our client’s catchy jingle to help spread awareness of aquatic invasive species in our waters. The Watershed Center advocates for clean water in Grand Traverse Bay and acts to protect and preserve the Bay’s watershed.
We are excited and proud to announce that our very own Gregg Smith has been named to the Traverse City Record-Eagle’s Reader Advisory Board. Gregg succeeds Paul Heaton, former public relations director at Northwestern Michigan College, who moved from the area.
From the Record-Eagle:
Smith grew up in a newspaper family and in the mid-1960’s was the youngest community [...]
In Google Adwords, the quality score refers to the relevance or quality of each keyword in an adwords account. Adwords calculates the quality score based upon various factors and then ranks each keyword with a number from 1- 10.
According to Google, the formula for Google and the Search Network is continually being refined, but “the core components remains more or [...]
Who Are We?
Lawton Gallagher Group is a full-service online and traditional communications, marketing and public relations firm with offices in downtown Traverse City, Michigan.
Blog
- Congratulations to our friends Max & Jenn
- Wheels of Hope – The Gift of Mobility
- High flying in today’s economy
- Power Shifting With Old and New
- Google Adwords Gift Cards
- Watershed Center Awarded $2.2 Million
- Give Max a Hand
- Facebook for Business 101
- Client Media Coverage
- Swish, Swish, Swish