File this tidbit of information under good to know:
When you setup a Google Adwords Campaign be certain to customize your columns. You can customize your columns at the campaign and adgroup level. There are different options for both.
At the campaign level I like to see the competitive metrics enabled as well as the many per click conversions and conversion [...]
I find this very interesting, Westwoods Elementary School is advertising on Facebook. I’m curious to know what type of results they are seeing or what they are actually tracking. From the ad, I am guessing they want to increase enrollment for their preschool, but the landing page is just the FB wall.
Perhaps Westwoods should consider creating a custom tab for [...]
Warmer weather and the peak tourist season are fast approaching.
How are area restaurants tapping into tourists searching for a bite to eat?
The short answer: They aren’t.
A search for Traverse City Restaurants brings up two paid ads, a michigan.org ad and a mynorth.com ad.
The top 3 natural positions are from tripadvisor, yelp, and traversecity.com. I don’t know about you, [...]
“The shoemaker’s children are often shoeless”. Most of us have heard that proverb in some fashion. And most of us have probably experienced it in some fashion.
We’re no different here at Lawton Gallagher. Our blog and website has sat, stagnate, for some time now. We’ve been busy helping our clients grow, and as a result we’ve not had the [...]
Who Are We?
Lawton Gallagher Group is a full-service online and traditional communications, marketing and public relations firm with offices in downtown Traverse City, Michigan.
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- Congratulations to our friends Max & Jenn
- Wheels of Hope – The Gift of Mobility
- High flying in today’s economy
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